Amazon is Conducting the Next Big Social Selling Experiment… Here’s How.

Amazon as a social community? You bet! In 2017, Amazon launched a short lived social experiment called “Spark”. It allowed users to repost what they bought, trying to bring product share into a native Amazon experience. Unfortunately, as a Forbes article pointed out at the time, it was soulless, pointless, and ultimately uninteresting to users. … Read more

How to Sell Wholesale as a Reseller on Amazon

You’re probably wondering if selling wholesale on Amazon really works…well, we’re here to tell you that it can and does work!  It’s no mystery as to how Amazon successfully sells an incredible variety of products. Wholesale is the key to much of Amazon’s success because it allows Amazon sellers to buy bulk products from other … Read more

What’s Yours Is Not Mine: Defending Intellectual Property Infringement on Amazon

On January 28, 2016, Amazon Consultant, Kelly Johnston, spoke at the Telegram Sellers Dinner in New York City. Following is Part 1 of her presentation: For the purpose of this article, I will define private label as: a product that you have iterated and refined based on a product already in the marketplace. This new … Read more

Podcast: Amazon Seller Performance for Private Labelers

Cascadia’s founder and resident Private Label guru, Rachel Greer, is this week’s featured guest on “The Private Label Podcast” with Kevin Rizer. Click here to listen. Topics of Discussion: Multiple Seller Accounts: Why Does Amazon care about them and how to get them approved Fraud, and how Amazon prevents it by limiting multiple seller accounts Why … Read more