The Infringer and the Infringed: Why You Need to Master IP on Amazon

coca cola branding

Coca-Cola was sold in every state in the US by 1900. As its popularity grew, so did the competition. Simple bottles made it easy to copy the shape and even logo of Coca-Cola drinks – they had to find a way to protect their brand. Their innovative concept – design a custom bottle and patent … Read more

What’s Yours Is Not Mine: Defending Intellectual Property Infringement on Amazon

On January 28, 2016, Amazon Consultant, Kelly Johnston, spoke at the Telegram Sellers Dinner in New York City. Following is Part 1 of her presentation: For the purpose of this article, I will define private label as: a product that you have iterated and refined based on a product already in the marketplace. This new … Read more