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Rachel Johnson Greer

Rachel Johnson Greer is a global business strategist who specializes in helping entrepreneurs increase their internet product sales, curate their brand image online and avoid catastrophic legal threats. After getting her MBA in international business at Seattle University, she spent nearly a decade at Amazon working in product development. Since then, Rachel has founded companies that reached both multi-six figure and multi-seven figure growth in under three years. As a business coach, she supports clients in everything from international product expansion to 4x-ing their sales through online retailers. Rachel is frequently sought out by the media and has appeared on the Today Show, CNBC, Business Insider, The Wall Street Journal and Bloomberg. When she’s not working with clients, she’s scaring friends at parties with stories about the most problematic online products she’s found in their homes. She lives in Seattle, Washington.
Categories Uncategorized

Avenue7Media Acquires Cascadia Seller Solutions

March 12, 2022 by Rachel Johnson Greer

Avenue7Media completes its third acquisition of 2022, accelerating its growth strategy and further cementing its foothold as a flagship agency in the Amazon and online marketplace space. Avenue7Media, a leading

Categories Amazon Live, Brand Marketing

An Exciting Addition to Amazon’s Marketing Options in 2020, Where Should Amazon Live Go In 2021?

March 7, 2022January 24, 2021 by Rachel Johnson Greer

Amazon Live has huge potential… but has a lot of room to improve for brands to get a solid ROI from investment. Amazon Live is a new program on Amazon

Categories Amazon FBA, Brands on Amazon 3P, Compliance on Amazon, Compliance Program

An Open Letter to Amazon Compliance

March 8, 2022December 16, 2020 by Rachel Johnson Greer

To my former colleagues in Amazon Compliance Hi you guys. It’s been awhile. I left in 2015, after my promotion was blocked by a senior manager who was angry that

Categories Brands on Amazon 3P, Compliance on Amazon

Happy Holidays from Cascadia Seller Solutions

March 7, 2022November 22, 2020 by Rachel Johnson Greer

Your Guide to Holiday Buying and Selling for Safety on Amazon Three years ago, Cascadia Seller Solutions investigated a small subsection of Amazon Marketplace products that had obvious flaws on

Categories Amazon, Compliance on Amazon, Seller Performance

Amazon Has a Fraud Problem – Choose Your Service Providers Wisely

March 7, 2022November 21, 2020 by Rachel Johnson Greer

Amazon Marketplace is of Critical Importance to Sellers… Amazon recently indicted six defendants in a scheme to pay insiders for reinstatement of Amazon accounts that had been suspended. It’s time

Categories Amazon FBA, Brand Marketing

Amazon is Conducting the Next Big Social Selling Experiment… Here’s How.

March 7, 2022October 2, 2020 by Rachel Johnson Greer

Amazon as a social community? You bet! In 2017, Amazon launched a short lived social experiment called “Spark”. It allowed users to repost what they bought, trying to bring product

Categories Brand Marketing

The Critical Metrics You Need to Know for Evaluating Success of Amazon Marketing

March 7, 2022August 14, 2020 by Rachel Johnson Greer

Success with Amazon marketing lies in your ability to track and measure results. Rachel Johnson Greer dives into the critical metrics.

Categories Brand Marketing

A Case Study on Going OOS and Losing Rank on Amazon

March 28, 2022June 14, 2020 by Rachel Johnson Greer

Do not… under any circumstances … go out of stock on Amazon! In a recent ProPublica article by Renee Dudley that I was privileged to contribute to, the author referenced

Categories Brand Marketing

Amazon is Finally Enforcing FDA Marketing Prohibitions

March 28, 2022June 5, 2020 by Rachel Johnson Greer

Amazon is Finally Taking the FDA logo and use of the term FDA seriously For many years, sellers on Amazon, particularly ones unconcerned about US law and product regulations, have

Categories Brand Marketing, Brands on Amazon 3P

Join the Posts Beta on Amazon for Measurable and Significant Growth in Traffic and Sales

March 28, 2022May 13, 2020 by Rachel Johnson Greer

Why You Need to be on Posts – Now! Posts on Amazon are our new favorite tool that Amazon offers to brand registered sellers. It’s basically Amazon’s answer to Instagram

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