Rachel Johnson Greer

I got my first job at Amazon because of my German language skills from my Master’s in History. Take that, people who said I’d never get a good job with my liberal arts degree! I soon learned that I’m not good at taking orders and started my MBA coursework at Seattle University. I worked at Amazon for 8 years, as a liaison for law enforcement in Fraud/Transaction Risk, a quality and compliance manager in Product Compliance for Amazon Brands and imports globally, and lastly, managing hardware for Website Availability. I love the flexibility that working for clients on Amazon rather than for Amazon affords me. In my not significant free time, I do fiber crafts such as spinning, crocheting, and embroidery, and I have been in a community band since 2009, playing French Horn, Trombone, or Euphonium depending on the band’s needs that season.

Brand Marketing

Growing on Amazon using Amazon Advertising Tools

October 23, 2019October 23, 2019 by Rachel Johnson Greer

Getting the Amazon Best Seller Badge Without Breaking Terms of Service When I first started working as a Law Enforcement Liaison at Amazon, I had really high expectations of the

Private Label Development

The Beginner’s Guide to Private Label Brands

August 4, 2019July 7, 2019 by Rachel Johnson Greer

Want to get a plan on starting your next project? In August, we start our new course, The Former Amazonian’s Beginner’s Guide to Private Label Branded Products. In this course,

Compliance on Amazon

A Product Safety Misadventure Part 1: Who You Partner With Matters

May 5, 2019May 5, 2019 by Rachel Johnson Greer

Our specialty is understanding compliance on Amazon. I recently worked with a client who appeared to be the target of a dirty seller trick – a review was left on

Brands on Amazon 3P

Strategic Growth on Amazon in 2019

April 24, 2019April 20, 2019 by Rachel Johnson Greer

Winning on Amazon is a simple equation Traffic plus Conversion minus Defects equals Growth For every business on Amazon, there is the question – what should I focus on this

Brands on Amazon 3P

When You Need to Choose the Perfect Product

April 20, 2019April 20, 2019 by Rachel Johnson Greer

There are challenges… but with a huge potential financial upside This post was originally published as “Choosing the Perfect Product” on February 20, 2016 by Rachel Johnson Greer. I see

Compliance on Amazon

Seller Performance — Panic!

April 5, 2019April 4, 2019 by Rachel Johnson Greer

Stop. Breathe. Focus. This post was originally written by Kelly Johnston, and was published May 25, 2016. If you’ve spent any amount of time as a seller on Amazon, you’ve

Brands on Amazon 3P, Compliance on Amazon

What to Consider When Buying or Selling an Amazon Seller Business

April 24, 2019March 27, 2019 by Rachel Johnson Greer

What is the Amazon rule regarding ownership transfer? Seller accounts provide access to the tools and resources that sellers use to list their products and manage their orders. Seller accounts

Compliance on Amazon

Compliance Resources for Launching a New Product or Launching to a New Region

March 27, 2019March 27, 2019 by Rachel Johnson Greer

Launching a new product or going into a new marketplace can feel very overwhelming This post originally appeared as “Useful Links for Product Compliance, Certification, and Labeling in the US,

MultiPack Bundle and Oversized Logistics

Brands on Amazon 3P

The Seller Friendly Guide to Updating Your FBA (Fulfillment by Amazon) Settings

March 15, 2019March 15, 2019 by Rachel Johnson Greer

The child of the industrial and computer revolution had a baby… and that baby is Amazon. Imagine a world dominated by machinery, moving products without human intervention, only finally touched

Brands on Amazon 3P

Growing Revenue Consistently and Predictably with Sponsored Products Ads

March 15, 2019March 15, 2019 by Rachel Johnson Greer

“I know I have some winning products but I’ve had trouble getting them right on Amazon.” This inquiry from a recent potential client got me thinking about the best way