Rachel Johnson Greer

I got my first job at Amazon because of my German language skills from my Master’s in History. Take that, people who said I’d never get a good job with my liberal arts degree! I soon learned that I’m not good at taking orders and started my MBA coursework at Seattle University. I worked at Amazon for 8 years, as a liaison for law enforcement in Fraud/Transaction Risk, a quality and compliance manager in Product Compliance for Amazon Brands and imports globally, and lastly, managing hardware for Website Availability. I love the flexibility that working for clients on Amazon rather than for Amazon affords me. In my not significant free time, I do fiber crafts such as spinning, crocheting, and embroidery, and I have been in a community band since 2009, playing French Horn, Trombone, or Euphonium depending on the band’s needs that season.

Brands on Amazon 3P

360 Degree Photography for Marketplace Sellers on Amazon

February 2, 2019February 2, 2019 by Rachel Johnson Greer

What is 360 Photography? 360 degree photography refers to the methodology of taking pictures then putting them together in one file as a GIF, MP4, or HTML file so that

Account Suspensions and Handling the Appeal Process

January 29, 2019January 29, 2019 by Rachel Johnson Greer

Account suspensions can be incredibly stressful. This post originally appeared November 2015. View the original post here. There are a lot of places you can go for help with you

Compliance on Amazon, Private Label Development

The 7 Principles of Strategic Product Quality Every Private Label Seller Should Know

January 25, 2019 by Rachel Johnson Greer

To identify where the issues were originating from, we followed the basic principles of product quality. A few months ago, I started working with a client who had bought a

Brands on Amazon 3P

Why You Need Amazon Brand Registry and How to Get It

January 14, 2019January 14, 2019 by Rachel Johnson Greer

What is Brand Registry? Brand Registry is an Amazon program that allows companies with registered trademarks to gain access to marketing and advertising tools that previously were only available to

Amazon FBA, Compliance on Amazon

An Update from INLT on the Government Shutdown

January 2, 2019January 2, 2019 by Rachel Johnson Greer

We work regularly with INLT, a brokerage company. Their motto for importers: “Your broker should make your job easier, not create a bottleneck in your supply chain. We’re changing the

Compliance on Amazon

How Rigorous Quality Testing Serves Your Target Customer Perfectly

December 6, 2018December 6, 2018 by Rachel Johnson Greer

“Quality is more important than quantity. One home run is much better than two doubles.” –Steve Jobs As a consumer, is there anything better than finding a really great product

Amazon Handmade

Is Selling on Amazon Handmade as a Handcrafted Artisan Right For You?

November 20, 2018November 19, 2018 by Rachel Johnson Greer

Amazon Handmade: Artisans have more options than selling on Etsy Whenever something new comes out to challenge what is existing, people tend to be skeptical about it. This is exactly

Brands on Amazon 3P

The Federal Trade Commission’s Truth in Advertising Mandate

November 11, 2018 by Rachel Johnson Greer

Originally published in full in the Private Label Insider: https://theprivatelabelinsider.com/ Subscribe for the latest news in private label development! Why does the FTC matter to Amazon sellers? The Federal Trade

Brands on Amazon 3P

What is the Amazon Giveaways program?

October 6, 2018January 23, 2018 by Rachel Johnson Greer

The giveaways program is meant to be a combination prize/content delivery/product advertising widget on Amazon. And as with most rollouts on Amazon, they tend to get it most of the

Brands on Amazon 3P

Apple Slicers & Swiss Army Knives: Hiring Employees, Teaching Yourself, or Hiring an Agency

January 17, 2018January 17, 2018 by Rachel Johnson Greer

So, you’re ready to take the leap, congrats! It’s time to ramp up your Amazon PL business, and you’re ready to launch some new products in the coming year. But