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Brand Marketing

Categories Amazon, Amazon FBA, Amazon Selling for Newbies, Brand Marketing, Brands on Amazon 3P, Customer Experience

5 reasons your detail page sucks … and what you can do about it.

October 9, 2018October 8, 2018 by Emily Murray

You put your detail page up months ago but sales have been sluggish. You’ve been advertising, but there’s no traffic. “WHY AREN’T MY ADS CONVERTING?!” With the holiday buying season

Categories Amazon, Amazon Selling for Newbies, Brand Marketing, Customer Experience

5 Ways to Surprise and Delight Your Customers

October 2, 2018September 10, 2018 by Emily Murray

We all know that it’s important to take good care of our customers, and that word of mouth is the best kind of advertising there is. Customers are the lifeblood

Categories Amazon, Amazon FBA, Amazon Selling for Newbies, Brand Marketing, Compliance on Amazon, Customer Experience, Import Logistics, Private Label Development, Seller Performance, Small Business, Sourcing

Options for Successful Management of Your Amazon Business

November 6, 2018September 2, 2018 by Emily Murray

You may have heard that Amazon is now 50% of the overall e-commerce market. That’s huge for Amazon business owners! They are still only 5% of the overall retail market

Categories Amazon, Brand Marketing, Seller Performance

Shopify vs. WooCommerce

May 22, 2018May 22, 2018 by Ali Rand

So you’re ready to get your online store out there…you have all your products ready (or mostly ready…), you’ve bought your domain name before someone else snuck by and got

Categories Brand Marketing

Advertising News for Holiday Peak in Plain English

November 28, 2017November 24, 2017 by Emily Murray

Our firm is primarily focused around making Amazon work for you. But sometimes, you need an effective off Amazon marketing strategy. In this post, I’ll go into how Amazon PPC

Categories Brand Marketing, Uncategorized

Q4 Tips from Around the Web

November 28, 2017November 7, 2017 by Rachel Johnson Greer

Pinterest I love this interview about using Pinterest to build up a business – Pinterest has been challenging to master for our service business, but we highly recommend it for

Categories Brand Marketing, Small Business

Amazon is an Integral Part of your Public Relations Strategy – Here’s How to Make it Work for YOU

February 1, 2018November 5, 2017 by Emily Murray

The art of Public Relations (PR) is all about creating and managing your reputation – it’s a long game, the continual result and flavor of which is a combination of

Categories Brand Marketing

Ungating on Amazon:

September 10, 2017September 10, 2017 by Emily Murray

If there’s one topic that seems to be a consistently hot one on Amazon, it’s ungating. The short story with it is that you can’t just automatically sell in whatever

Categories Amazon FBA, Brand Marketing

Amazon Updates Search Terms Algorithms

September 10, 2017 by Rachel Johnson Greer

New feature improving the quality of search results Aug 28, 2017 Amazon launched a feature that limits the length of the generic keywords attribute to less than 200 bytes in

Categories Brand Marketing, Private Label Development, Small Business

What you need to know about Brand Registry 2.0 to protect your brand on Amazon

September 8, 2017September 8, 2017 by Rachel Johnson Greer

  What you need to know about Brand Registry 2.0 to protect your brand on Amazon In mid 2016, Birkenstock left Amazon for good. Tired of feeling as though Amazon

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