The Critical Metrics You Need to Know for Evaluating Success of Amazon Marketing
Success with Amazon marketing lies in your ability to track and measure results. Rachel Johnson Greer dives into the critical metrics.
Brand Marketing
Using Amazon Advertising to Increase Revenue and Gain New Customers
Amazon advertising is not what it used to be–no longer are the days of simple sponsored product ads. Amazon advertising has grown beyond that and into a wide display of
A Case Study on Going OOS and Losing Rank on Amazon
Do not… under any circumstances … go out of stock on Amazon! In a recent ProPublica article by Renee Dudley that I was privileged to contribute to, the author referenced
Amazon is Finally Enforcing FDA Marketing Prohibitions
Amazon is Finally Taking the FDA logo and use of the term FDA seriously For many years, sellers on Amazon, particularly ones unconcerned about US law and product regulations, have
Join the Posts Beta on Amazon for Measurable and Significant Growth in Traffic and Sales
Why You Need to be on Posts – Now! Posts on Amazon are our new favorite tool that Amazon offers to brand registered sellers. It’s basically Amazon’s answer to Instagram
Sponsored Brands Advertising on Amazon – Beta Video Review
The new video beta for Sponsored Brands is my new favorite thing! In our studio, we specialize in product photography and videography for Amazon, especially 360 photography added into a
Delivery is the Right Option During the COVID-19 Crisis
If you’re not on Amazon right now… you need to be. Amazon is hiring 100k new employees to keep up with demand. Last week, before school was canceled in the
Growing on Amazon using Amazon Advertising Tools
Getting the Amazon Best Seller Badge Without Breaking Terms of Service When I first started working as a Law Enforcement Liaison at Amazon, I had really high expectations of the
Off Amazon Growth for your Private Label Business
Growth beyond Amazon Marketplace It can be easy to get stuck in the mindset that “growth” in your Amazon business means that you have to add new products, new variations,
5 reasons your detail page sucks … and what you can do about it.
You put your detail page up months ago but sales have been sluggish. You’ve been advertising, but there’s no traffic. “WHY AREN’T MY ADS CONVERTING?!” With the holiday buying season