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Brand Marketing

Categories Amazon Live, Brand Marketing

An Exciting Addition to Amazon’s Marketing Options in 2020, Where Should Amazon Live Go In 2021?

January 24, 2021 by Rachel Johnson Greer

Amazon Live has huge potential… but has a lot of room to improve for brands to get a solid ROI from investment. Amazon Live is a new program on Amazon

Categories Amazon FBA, Brand Marketing

Amazon is Conducting the Next Big Social Selling Experiment… Here’s How.

October 2, 2020 by Rachel Johnson Greer

Amazon as a social community? You bet! In 2017, Amazon launched a short lived social experiment called “Spark”. It allowed users to repost what they bought, trying to bring product

Categories Brand Marketing

The Critical Metrics You Need to Know for Evaluating Success of Amazon Marketing

August 15, 2020August 14, 2020 by Rachel Johnson Greer

Success with Amazon marketing lies in your ability to track and measure results. Rachel Johnson Greer dives into the critical metrics.

Categories Amazon, Brand Marketing

Using Amazon Advertising to Increase Revenue and Gain New Customers

July 24, 2020 by Priscilla Thomas

Amazon advertising is not what it used to be–no longer are the days of simple sponsored product ads. Amazon advertising has grown beyond that and into a wide display of

Categories Brand Marketing

A Case Study on Going OOS and Losing Rank on Amazon

June 14, 2020 by Rachel Johnson Greer

Do not… under any circumstances … go out of stock on Amazon! In a recent ProPublica article by Renee Dudley that I was privileged to contribute to, the author referenced

Categories Brand Marketing

Amazon is Finally Enforcing FDA Marketing Prohibitions

June 5, 2020 by Rachel Johnson Greer

Amazon is Finally Taking the FDA logo and use of the term FDA seriously For many years, sellers on Amazon, particularly ones unconcerned about US law and product regulations, have

Categories Brand Marketing, Brands on Amazon 3P

Join the Posts Beta on Amazon for Measurable and Significant Growth in Traffic and Sales

May 14, 2020May 13, 2020 by Rachel Johnson Greer

Why You Need to be on Posts – Now! Posts on Amazon are our new favorite tool that Amazon offers to brand registered sellers. It’s basically Amazon’s answer to Instagram

Categories Brand Marketing

Sponsored Brands Advertising on Amazon – Beta Video Review

May 14, 2020April 2, 2020 by Rachel Johnson Greer

The new video beta for Sponsored Brands is my new favorite thing! In our studio, we specialize in product photography and videography for Amazon, especially 360 photography added into a

Categories Amazon FBA, Brand Marketing

Delivery is the Right Option During the COVID-19 Crisis

April 9, 2020March 18, 2020 by Rachel Johnson Greer

If you’re not on Amazon right now… you need to be. Amazon is hiring 100k new employees to keep up with demand. Last week, before school was canceled in the

Categories Brand Marketing

Growing on Amazon using Amazon Advertising Tools

April 2, 2020October 23, 2019 by Rachel Johnson Greer

Getting the Amazon Best Seller Badge Without Breaking Terms of Service When I first started working as a Law Enforcement Liaison at Amazon, I had really high expectations of the

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