Amazon is Conducting the Next Big Social Selling Experiment… Here’s How.

Amazon as a social community? You bet! In 2017, Amazon launched a short lived social experiment called “Spark”. It allowed users to repost what they bought, trying to bring product share into a native Amazon experience. Unfortunately, as a Forbes article pointed out at the time, it was soulless, pointless, and ultimately uninteresting to users. … Read more

Podcast: Amazon Seller Performance for Private Labelers

Cascadia’s founder and resident Private Label guru, Rachel Greer, is this week’s featured guest on “The Private Label Podcast” with Kevin Rizer. Click here to listen. Topics of Discussion: Multiple Seller Accounts: Why Does Amazon care about them and how to get them approved Fraud, and how Amazon prevents it by limiting multiple seller accounts Why … Read more