Design, Develop, & Launch

Product Development Group Coaching

Learn from the Operations Team behind AmazonBasics.

Cascadia is a team of former Amazonian’s led by Rachel Johnson Greer, a former Amazon employee herself and manager of AmazonBasics compliance. Over 60 years of Amazon and private brands experience was poured into the creation of this program!

Get expert knowledge.

In our experience, many entrepreneurs who want to bring their own branded products to market lack access to expert knowledge and resources regarding how large brands (such as Amazon) run their private label programs.

This program was created to help experienced sellers and entrepreneurs discover how to do private label the way Amazon does it…from the team that created Amazon’s own private label process!

Main learning objectives.

Optimize for amazon

Increase discoverability and conversion on Amazon through ads, content, and reviews.

Quality & Compliance

Ensure compliance with regulatory and safety standards in the US, and Amazon’s Product Quality expectations.

brand identity

Develop a clear and coherent strategy for your brand: market to your target segment through design, photography, and packaging.

You will receive detailed instruction on:

  • Gauging how your product compares with the competition
  • Factory selection based on capabilities and certifications
  • Product testing and regulatory compliance
  • Navigating ocean freight and U.S. Customs
  • Developing ISTA compliant e-commerce ready packaging
  • Content optimization, sales conversion, and maintaining stellar performance metrics on Amazon

Why other participants love
Design, Develop, and Launch

“This course has been fundamental to getting on Amazon and getting the product from Mexico to the States.

It doesn’t really matter where you are, just knowing how to work with Amazon, knowing the details of working with a company that’s all online…knowing people who have worked in the company who can give you those insider tips makes it so much easier.

The course is really really really effective!”​
Gabrielle Tenney
Gabrielle TenneyFounder, Savvy & Well
“I’ve been an Amazon seller for several years; as the landscape got more competitive, I realized I needed branded products.

It’s given me all the pieces I need, I know all the steps now, from start to finish, including all the details of compliance, and testing, and sourcing the right factories.

Getting that help, and getting the resources, I think it’s going to set me on the trajectory that I need now for the future of my business.

I just think it’s so comprehensive, you won’t need anything else.”
Sharon Hendrickson
Sharon Hendrickson

Topics covered in the Design, Develop, & Launch program:

1. selecting a brand

What qualifies as a brand? What are low risk categories (regulatory, safety, quality risks)? How do you create a unique selling proposition? How do you do basic research to determine how to move forward with a product/brand?

2. From Concept to Source

Overview of domestic and international sourcing, research starting points, why benchmarking can make you more profitable, and the role and importance in packaging.

3. Contracting a Factory & Your First Shipment

Testing, factory audits, and logistics overview. Things to consider: tariffs, safety and compliance, and sample development.

4. List and Promote Your Product

Create your Amazon listing, develop quality packaging, inserts, and lifestyle images, and manage your sponsored ads.

5. Re-order, In-Stock, and Wrap up

Strategies for implementing in-stock management for ocean freight replenishment, options/cash flow for warehouse storage in the US with a focus on 3-4 weeks cover at Amazon, inspections, compliance program, and feedback & performance management.

Group Coaching Pricing

Participants of Design, Develop, & Launch have two payment options:


$197 per attendee

Unlimited attendees – ALL submitted questions will be answered

Access to all recorded Webinars with Q&A

Access to Cascadia Private Label Facebook Group

Access to all future live and recorded Webinar Q&A

Pick quantity of attendees:

Course Member

$497 per attendee

Everything from Webinars package, PLUS:

20 in-depth Learning Modules

Instructional videos

Detailed planning worksheets and guidance from industry experts

Sample documents (contracts, POs, protocols, etc.)

Pick quantity of attendees:

VIP Coaching

$997 per month

Everything from Course Member package, PLUS:

Guided launch of one imported product (approx. 12-16 weeks)

Weekly check-in with project manager

Collaborative access to project management tool, Teamwork, for duration of launch

3 months complimentary account performance monitoring post-launch

Limited to 15 participants

Get VIP Coaching

What’s Included?

All participants are guided through the identical product development process used with our existing “done for you” clients. This guidance is provided by our product development team, all former Amazonians, who performed the same role(s) at Amazon.

You will be provided a dedicated project manager and access to our closed Facebook page for Design, Develop, and Launch in order to connect with fellow participants. You will also be given your own Teamwork login in order to collaborate on your project, track progress and milestones, and interact with our product development team.

All participants are guided through each step of the process as we reach it, allowing you to gain maximum benefits of the program by learning and doing!

Frequently Asked Questions

Am I required to work with Cascadia Seller Solutions for consulting if I’m a participant?

No, you’re not. You are free to use as much or as little support from us as you feel is necessary to be successful in launching your branded products. However, if you aren’t experienced with product development, we require that you have a coach before working through the launch process.

What is your refund policy?

We offer no-questions-asked refunds to all customers within 30 days of your purchase. If you are not satisfied with our product, then simply send us an email and we will refund your purchase right away. Our goal has always been to create a community of committed, learning, active members. If you are not thrilled with the group or are not enjoying the experience, then we are happy to provide a refund.

Can I upgrade after signing up?

Yes, you can upgrade at any time after signing up. Just contact Christina or Rachel, and they’ll provide you the information you need to upgrade to the next level of participation.

What are your qualifications to teach this course?

All of the consultants offering consultation and training in the Mastermind course are former Amazon employees, all but two of whom worked on Amazon’s own brands, including Amazon Basics. In total, the team members have over 80 years of Amazon experience. Rachel Greer leads efforts at Cascadia to develop and market branded products for Cascadia’s own brands.

The guided launch course is full, what can I do if I wanted guided help?

Please write to Rachel to be added to the waiting list. Because of capacity constraints with existing projects, we can only do 15 guided launch participants along with the course. As space opens within the consulting team, you will be contacted and let know that you can start working with the consulting team to do your own guided launch.

If we didn’t answer all of your questions, feel free to drop us a line or call our office at (206) 202-4012.