Sponsored Brands Advertising on Amazon – Beta Video Review


The new video beta for Sponsored Brands is my new favorite thing!

In our studio, we specialize in product photography and videography for Amazon, especially 360 photography added into a video focused on customer wants. 

You can see in the 4th and 5th lines the (pretty good) results from Sponsored Products ads, from which we cull customer search terms.

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We did a video test end of December, and got 5x the CTR, but the CPC was a bit on the high side, with about the same conversion rate, putting the ACoS over 50%. 

We made a few changes to the video after speaking with the client, uploaded and started a new ad with the best keywords in January- and it’s now 6x+ the CTR, a third of the original CPC, and 7% ACoS!! 

Growth of 6x your Clickthrough Rate on Amazon Advertising!

And, this is for a $90 product. Imagine the results with a lower priced product and equally compelling video. 

The future of Amazon advertising – just like happened on Facebook – is video. These are amazing results!

Is Video Advertising on Amazon Still Doing Well?

Many of you were asking me after I posted this previously whether the results are still going well.

Well, the competition has definitely gone up, and the results have gone down. But, the CTR is still 1.22%, 4.2% conversion rate, and $1.14 CPC, with 25% ACoS.

Update from February-March, during the drop in sales that occurred across the board for our clients in the third week of March:

The short answer - yes, Video on Amazon Advertising is a great option

While the initial results were insanely good, the results after a couple of months with other brands pushing their ads, are still pretty darn good! 

If you’re interested in learning more about sponsored brand advertising to your Storefront or with video shorts, reach out to us below! Our studio is still operational during the COVID-19 crisis, but with limited availability of models. Otherwise, we are here to help you take advantage of Amazon advertising traffic!

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About the Author
Rachel Johnson Greer is a global business strategist who specializes in helping entrepreneurs increase their internet product sales, curate their brand image online and avoid catastrophic legal threats. After getting her MBA in international business at Seattle University, she spent nearly a decade at Amazon working in product development. Since then, Rachel has founded companies that reached both multi-six figure and multi-seven figure growth in under three years.

As a business coach, she supports clients in everything from international product expansion to 4x-ing their sales through online retailers. Rachel is frequently sought out by the media and has appeared on the Today Show, CNBC, Business Insider, The Wall Street Journal and Bloomberg. When she’s not working with clients, she’s scaring friends at parties with stories about the most problematic online products she’s found in their homes. She lives in Seattle, Washington.

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