Up to now, it’s been “understood” that restricted products warnings typically just meant a simply listing takedown. However, Amazon seems to be making changes to this program. There is a new job listing for Product Manager, Seller Management (Job ID: 399043) In the listing, Amazon’s Compliance team states:
You will support communications, enforcement actions, and data reporting for the Restricted Products seller enforcement and appeal programs. You will work to promote transparency and understanding of Restricted Products policies, including assessing seller plans of action in response to enforcement actions. You will be responsible for minimizing the number of sellers on the Amazon platform who actively and consistently attempt to list restricted products.
Note the phrase “minimizing the number of sellers” – this means that they’re moving away from ASIN restrictions only, and are moving to a more overarching account suspension approach.
Amazon expects every seller to review their inventory 100% and once they get a warning, never list a product with that issue again, with maybe a few gimmes if it’s rare. If you don’t have the expertise to review your products, their ingredients, or their claims, you need professional help to manage this issue.
Amazon is making changes again, be prepared and be knowledgeable!