Q4 Tips from Around the Web

Pinterest

I love this interview about using Pinterest to build up a business – Pinterest has been challenging to master for our service business, but we highly recommend it for a product business. Beautiful pictures are critical to showing your products in the best way, and inviting people into your brand story.

Show them how it’s done

I’m a big fan of instructions when doing projects or crafts, and love great instruction manuals for marketing tips and techniques! Side note: I love Shopify’s blog. A lot of folks are so used to the amazing conversion on Amazon that they get discouraged when they venture out into the “real” world. Online marketing really is difficult! #1 tip – make videos with subtitles!! You can add them to your Amazon listing using gen.video, and those do really well on mobile.

Seller Labs

Seller Labs is one of my favorite Amazon resources, and their blog has been providing awesome tips for months now (hat tip to Jeff Cohen and Tyler Henderson). They’ve created a Q4 calendar, and today (Tuesday November 7th) is their recommended cutoff for shipping in to Amazon for Black Friday. Don’t worry, you’re still okay for Christmas if you don’t ship by today!

Blog your heart out

I also enjoyed this post on traffic to your blog. I am a big believer in a solid and independent website to counterbalance your Amazon business. Not investing off of Amazon is a good way to go out of business! You never know when your top seller goes down because of a customer complaint, or just too many returns in any given time period. Diversify, diversify, diversify!

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About the Author
I got my first job at Amazon because of my German language skills from my Master’s in History. Take that, people who said I’d never get a good job with my liberal arts degree! I soon learned that I’m not good at taking orders and started my MBA coursework at Seattle University.

I worked at Amazon for 8 years, as a liaison for law enforcement in Fraud/Transaction Risk, a quality and compliance manager in Product Compliance for Amazon Brands and imports globally, and lastly, managing hardware for Website Availability. I love the flexibility that working for clients on Amazon rather than for Amazon affords me.

In my not significant free time, I do fiber crafts such as spinning, crocheting, and embroidery, and I have been in a community band since 2009, playing French Horn, Trombone, or Euphonium depending on the band’s needs that season.

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