Nail Your Product Launch
Learn from the team behind AmazonBasics and Amazon's Other Brands to build your own brand online
ARE YOU READY TO TAKE ON THE BIGGEST CHALLENGE OF YOUR LIFE? BUILDING A PRODUCT BUSINESS FROM THE GROUND UP IS NO OVERNIGHT SUCCESS STORY.
You've got a great product idea, or a great idea for improvements you could make and you've watched all the webinars and podcasts you can get your hands on, maybe even already taken a course but you're not completely sure about investing so much into this without a little more confidence.
You know that if anything goes wrong with your product, you’re on the hook, and you’re just not sure if you’ve done everything you can to prepare and protect your investment so that you can achieve everything you're dreaming of.
Sound like you?
Perhaps... at the end of each day, you’re NOT SURE:
- Whether your products are going to be PROFITABLE
- What EXACTLY you should be doing to check if the products you’re buying are really the safety or quality you hope they will be
- How to handle factories who claim certifications that you can’t read or understand
The bravest part of you is certain that your dream business is possible NOW, and not sometime in the distant future, but you're afraid of missing a critical step and getting a listing shut down by Amazon, or having your products seized at the border - or worst of all - causing someone an injury.
You KNOW you are meant to build the Amazon business that will give you freedom and purpose outside of the rat race, and you long for the entrepreneurial lifestyle to be yours!
WHY does it feel like you’ve listened to all the podcasts, but you just don't know if you can do it yourself even while it seems like the rest of the world is traveling to THAILAND and making money from their beach chairs?
YOU CAN DO THIS. BUT IT'S CRITICAL TO DO IT RIGHT.
Cher (names have been changed to protect the innocent) originally wanted to work with Cascadia but skipped the compliance part of her product launch process because she was certain that the delays of two to four weeks, sometimes more, would cost her potential sales. So she launched without laboratory testing, inspections, or expert guidance, and ended up getting a product review that a small child almost strangled in her sleep. Cher had to embark on an expensive and soul-wrenching product recall and get the products properly tested and labeled to be able to re-sell. Cher’s product was down for months during the recall process and she had to refund every one of her first customers.
So, do I know how you feel?
Yup... I was YOU.
HI, I’M RACHEL GREER.
I WAS NEWLY PROMOTED, TWO SMALL CHILDREN AT HOME, TERRIFIED OF DOING THE WRONG THING AND HURTING SOMEONE OR FAILING TO MEET REVENUE GOALS AND LOSING MY JOB.
When I first began working on compliance for Amazon's private brands, I had no idea exactly how much compliance goes into every consumer product.
Especially for us, compliance was absolutely essential.
You see, Amazon had already been sued by the Federal Trade Commission for a LABELING VIOLATION, and we were on the hook for administering a recall for a company that had gone out of business. Not only that, but just a few months before I took the job, Amazon had products seized by Customs and Border Patrol at the request of the Consumer Product Safety Commission.
I knew that making a mistake would mean losing my job... and I had zero experience to back me up.
WHAT I DID HAVE WAS A BONE DEEP COMMITMENT TO MY CUSTOMERS AND TO MYSELF. I HAD PROMISED MYSELF THAT I WOULD NEVER GIVE UP AND I WOULD BE THE BEST AT THIS JOB THAT I COULD BE. I WAS LUCKY TO HAVE THE HELP OF SOME AMAZING EXPERTS...
THEY HELPED ME TO KNOW WHAT QUESTIONS TO ASK, HOW TO EVALUATE TEST REPORTS, WHAT GOES INTO AN INSPECTION, WHO TO TRUST IN THE PRODUCT DEVELOPMENT PROCESS, AND I BEGAN TO BELIEVE THAT I COULD REALLY DO THIS WITH THE RIGHT SUPPORT.
Despite my deep experience at Amazon, I was not ready to do product compliance without help - and a lot of it.
I set meetings with the consultant we had on-site to transition me into the job, and harassed her with my questions until finally I could start to understand what I was looking at.
I was confident that I could ensure we had chosen the right factory; that the specifications were the right ones; that the product was legal and safe; and that we would get great reviews.
FINALLY, I was feeling more confident about my decisions regarding launch of the products Amazon sold, and I was confident that I would ensure our product development team deliver GREAT products EVERY. SINGLE. TIME!!
- I streamlined my compliance evaluation process so that even though I’m not a compliance expert I could feel comfortable that I did the right thing for our customers
- I challenged our factories frequently and made sure that at every step, I understood what they were doing, why, and how I could exert more control over their production process while I was at a desk in Seattle
- You can absolutely KNOW that your products are compliant and safe without ever going into the factory yourself - in fact, I would say that going to the factory and meeting people in person can give you a false sense of security in this journey.
Hannibal (names have been changed to protect the innocent) came to us after the factory he was working with asked whether he wanted to do FDA testing for the kitchenware products he was launching. Realizing he had no idea at all, and getting thoroughly confused by the FDA's website, Hannibal reached out for help.Not only did Cascadia help him understand FDA regulations, we also helped him re-do all of his factory's standard packaging to be ISTA 3A/3B compliant so it wouldn't be damaged in transit, thereby increasing positive reviews and lowering return rates. We then helped him set up his website, connected him with a lawyer to get his trademark done, and took high quality pictures of the product for Amazon and for his website. I love it when a plan comes together!
ARE YOU READY TO LEARN WHAT IT TAKES TO NAIL YOUR PRODUCT LAUNCH? TO DEVELOP A PRODUCT THAT CUSTOMERS WANT TO BUY, THAT YOU ARE PROUD TO OWN AS YOURS, THAT YOU CAN BUILD A BRAND ON?
COMPLIANCE GAVE ME THE TOOLS TO BE DATA DRIVEN AND STRUCTURED IN MY APPROACH TO PRODUCT DEVELOPMENT. IT'S NOT ABOUT HOW YOU FEEL, OR WHAT YOU HOPE - IT'S ABOUT FOLLOWING A PROCESS, OVER AND OVER, AND THE PROCESS WORKS.
It’s time to pull all of the pieces together and get your business running at HYPERDRIVE.
No, this isn’t about making things even more complicated.
Let’s make this simple, let’s be careful with your resources, and add having PEACE OF MIND back into your life by standardizing your launch process, so you can BUILD YOUR AMAZON BUSINESS and MAKE CONSISTENT MONEY!
Nail Your Product Launch: Build your brand with the team behind AmazonBasics
Finally relax with your business growth; know that you are doing the right thing, you're protecting your investment, and growing your future.
I WORK WITH NEW SELLERS, AND EXPERIENCED SELLERS WHO HAVE BEEN IN BUSINESS FOR A WHILE, BUT ARE SCARED TO LOSE EVERYTHING THEY’VE BUILT TO A LAWSUIT OR MAJOR AMAZON INFRACTION. THEY COME TO ME CONSTANTLY, SCARED THEY’RE GOING TO LOSE THE LIFESTYLE THEY’VE WORKED SO HARD TO BUILD.I HELP PEOPLE BUILD CONFIDENCE IN THEIR OWN CAPABILITIES TO BUILD A BUSINESS AND AVOID UNEXPECTED DISASTERS.
YES, I’M READY TO NAIL MY PRODUCT LAUNCH AND BUILD A BRAND LIKE AMAZONBASICS!
Pay in full $1,497 or 3 Payments of $597
GETTING LASER FOCUSED ON YOUR BUSINESS VISION
- Gain confidence and clarity in your business vision
- Uncover any knowledge gaps that have been holding you back
- Discover what changes you might make within yourself to commit to creating success for yourself throughout the course
- Receive support and guidance about how to get every ounce of benefit out of our time together
- Learn research techniques to feel confident in your ability to turn this course into a long term benefit for you and your business
CHANNELING YOUR INNER MAD MAN
- Understand how a unique selling proposition works
- Understand your customer avatar - down to their favorite shoes and weekend activity!
- Learn why colors matter and what they say about your brand
- Choose your brand name and get it trademarked
- Create your very own brand style guide to lead your discussions with factories and any independent designers or contractors you work with to design packaging or web pages for you
- Gain confidence that your product aligns with your customer and your brand connects them beautifully
WHEN YOU LEAD WITH YOUR BRAND, THE PRODUCT COMES
- Learn how to investigate a product niche and the competitive landscape
- Perform "benchmarking" research, a proprietary methodology developed by Rachel to evaluate product features and viability
- Discover what changes you might make to the product to hone in on that target customer
- Listen to the voice of the customer and apply their feedback to your brand
- Learn research techniques to feel confident in your ability to corner your part of the market on Amazon
GET THE LOW DOWN ON THE AGENCIES TO GET DOWN WITH
- Discover what government agencies there are to be worried about in the US and other countries Amazon has a presence, and what their jurisdictions are
- Learn how to navigate their websites and feel CONFIDENT that you know where to look for any new product you work on
- Open the doors to peace of mind by understanding what the rules are, and how they impact you
- Feel confident and clear on your goals and how to avoid the minefields that can stop you in your tracks
HARNESS THE POWER OF TECHNICAL SPECIFICATIONS IN DIFFERENTIATION
- Technical specifications make your product vision crystal clear to your factory
- Consistently produced goods sell well, get good reviews, and don't get investigated by Amazon
- Write up basic technical specifications based on your research and customer needs
- Learn how to vet potential contractors to work with
PROS AND CONS OF SOURCING DOMESTICALLY OR ABROAD
- What are the best ways to reach out to potential suppliers?
- How compliance fits into supplier selection and why certifications matter
- Ideally you can go to the factory for your first production run...but what if you can't? How to manage production without being able to control it directly
- Every business culture around the world has their own approaches - know what to prepare for before you start
- Landed cost? FOB/EXW? The parts of a sourcing quotation can be baffling - but no more
MORE THAN YOU EVER WANTED TO KNOW ABOUT INCOTERMS AND INTERNATIONAL TRADE
- Learn how to manage your international freight to your cost advantage
- Understand the cost structures behind all of the confusing Incoterms the factories are using
- What to expect when you're preparing to go through the U.S. Customs process
- What to expect when you're going through Customs, or Border Patrol, or Inspection & Quarantine around the world
NAIL YOUR CONVERSATION WITH THE LABORATORIES AND MAKE THEM WORK FOR YOU
- Get to know your ideal client like the back of your hand and learn to convert those product feature desires into actionable testing protocols
- Use my handy guide to distinguish between safety, regulatory, and quality issues so you can figure out what kinds of risks you’re facing in each area
- Gain laser clarity around what your brand stands for and how you want your products to represent you
- Market powerfully to your audience, knowing that your product can meet every claim you make - and more!
MASTER PRE-PRODUCTION TOOLS AND TECHNIQUES FOR FLAWLESS ON-TIME SHIPMENTS
- Evaluate your factories ahead of time and know you’re working with the right manufacturer for your product and brand
- Have confidence that the raw materials they source or subcontracting they do enhances your product vision
- Use traditional techniques in the compliance world to make your production run smoothly and shipment moving out on time
- Learn to plan for the costs you’ll incur well ahead of time
PROTECTING YOURSELF WITH A SOLID SUPPLIER AGREEMENT AND PURCHASE ORDER
- Understand how business works in other parts of the world, particularly China
- Learn how to structure the purchase order so that your expectations are crystal clear to the factory when you order
- What's the worst case scenario and how to prevent it from happening or mitigate it if it does
- Providing detailed packaging specifications in a way the factory can understand
- What to expect will happen even WITH a detailed agreement and purchase agreement
WE’RE ON A BOAT: PRE-SHIPMENT INSPECTIONS AND CUSTOMS AND BORDER PATROL
- Master your inspections checklist for consistently produced and delivered product
- Learn how to read a test report and why working with an accredited laboratory is CRUCIAL to long-term success when sourcing abroad
- Prepare for the all important Customs clearance and make sure you have your paperwork in order - we’ll go over certificates, who needs them, and for what kinds of products
- Confidently import and ship your products into Amazon!
WRITING KILLER PRODUCT COPY THAT GRABS YOUR TARGET CUSTOMER AND NEVER LETS GO
- Don't make the mistake of marketing to yourself! Unless you are, in fact, your customer avatar
- Use data mining to know exactly what your customers want to hear about when looking at your product copy
- Writing copy for different marketplaces and countries
- How to use your research to plan your photo shoot and advertising
PHOTOGRAPHY AND VIDEO ON AND OFF OF AMAZON
- Photography styles guides are different for each category - learn what yours requires
- Photography on your own website and your advertisements has to have a completely different vibe than your Amazon images
- Learn how to use an AmazonBasics Lightbox and a cell phone to take excellent quality amateur photos
- Learn how to use basic video editing software to prepare demonstration videos for your product
- How keeping your images "on brand" can help you build a loyal following
EVERYTHING YOU NEED TO KNOW ABOUT ADVERTISING FOR YOUR LAUNCH
- What Google Ads get you and how they can they boost your product launch
- How we recommend using Facebook ads for product launches
- Amazon's platform is optimized for the sale of products, not advertising. But advertising is critical to success on Amazon - learn how to harness Amazon's keyword algorithm to get traffic to your page
- The stages of a pay per click ad campaign
- Creating ad creatives - and why creatives always trump data
SETTING UP AND USING BRAND REGISTRY AND BRAND TOOLS
- Learn how to use that trademark you filed for (that may not be ready even now!) to file for Brand Registry
- How AND WHEN to file intellectual property violations with Amazon
- How a Storefront can help you build a new type of landing page with a "Buy Now" button for customers to add your product easily into their Amazon cart
- What Enhanced Brand Content can get you and how to best utilize the templates
THE HOLY GRAIL OF AMAZON IS REMAINING IN STOCK - MASTER INVENTORY PLANNING AND REPLENISHMENT
- How to find your sales reports, traffic reports, returns reports and understand what to do with them
- Get good at managing your quarterly inventory projections
- When to let go of a product, and when to invest more heavily in getting noticed
- How reorders are very different than initial production runs
- What to look for in a software solution when you're ready to use one
GETTING YOUR PRODUCT IN FRONT OF INTERESTED EYEBALLS WHO THEN WRITE ABOUT IT
- Organic traffic through blog writing, Facebook pages, Instagram, and Pinterest
- Paid eyeball grabbing through influencer marketing
- Using PR (Public Relations) tools available to you
- Approaches to getting reviews through Amazon tools and independent third party tools - what does TOS REALLY say about this?
- Getting featured is a constant and tiring struggle - how to set realistic goals and pat yourself on the back
KICKING POST-LAUNCH BLUES OUT THE DOOR
- Discover the SIMPLE AND EASY template for handling safety incident policy warnings on Amazon and learn how to respond on your own
- Easily handle customer complaints and Amazon inquiries with confidence and pizzazz
- Learn how great compliance can build trust and community quickly to create a pool of happy customers who are eager to try your next product
- Learn how to handle the worst case scenario so you’re prepared, no matter what comes
WHERE DO YOU GO FROM HERE
- Deciding on your next products
- Learn more about how licensing can help you grow into even more new areas of business
- The challenges of going into marketplaces beyond the one in which you started
- Growing your team can be one of the most frustrating and difficult challenges you'll face as an entrepreneur
NAIL YOUR PRODUCT LAUNCH: BUILD YOUR BRAND WITH THE TEAM BEHIND AMAZONBASICS
- Your Orientation Packet and Welcome Packet designed specifically to fast track your success and get you ready for product development made SAFE. This packet will help you get clear on your goals for the program and make the most out of each module + come prepared to our calls.
- 1 Live Orientation Call with Q&A to prepare you for how to get the most out of our time together and have you entering this program with a running start!
- 18 Live Trainings/Coaching Calls with Q&A time with Rachel to receive personal laser-focused compliance, product development coaching, and expert guidance and support.
- Downloadable Recordings of All Orientation/Training/Q&A Calls so you can listen and re-listen anytime and from anywhere you want.
- 20 Downloadable Course Modules to help you dive deep into every part of your journey to consistently performing products and the branded products business you want for yourself.
- Free Access to the following Shop Products (Includes Videos, eBooks and Worksheets): Amazon Seller Education Compliance Course and Ungating Mini Course!
Plus I’m also adding in these Amazon Seller focused Bonuses because I’m doing everything I can to set you up for success.
HIGHLY ENGAGED PRIVATE FB GROUP
Join an intimate group of entrepreneurs like yourself who are learning how to navigate this complex world of compliance on Amazon. We come to engage with YOU! Cascadia’s team members and consultants are all in the Facebook group, and we create a community of support and positive feedback to help you solve your challenges on Amazon. You don’t have to worry about the advice you’re getting, because it’s CURATED and GUARANTEED to be the best possible advice on dealing with Amazon regarding compliance issues that there is available in the entirety of the Amazon seller community.
THE NEW AND IMPROVED DELUXE VERSION OF MY BENCHMARKING PROCESS
(Valued at $397)
This is a serious business booster because it puts YOU in the driver’s seat from the beginning of the launch process. You follow our easy steps to researching and exploring the product that you want to develop, and you can feel confident in the total landed costs you’ll be paying, that you know what the compliance issues on the product may be, and that you know what quality issues to watch out for - and more importantly, you’ll know how to market your UNIQUE SELLING PROPOSITION for your product and get the sales and reviews you are looking for!
FREE ACCESS FOR LIFE TO MY AMAZON SELLER EDUCATION COMPLIANCE COURSE
(Valued at $497)
Experienced sellers LOVE this course! Full of great tips and anecdotes about Rachel’s experiences running a branded products business on Amazon, managing compliance for a promotional products company, and managing compliance for Amazon’s private brands, as well as her extensive travel experience visiting factories in Europe and Asia, Rachel’s course is focused on what it takes to make your products AND your Amazon account as safe as possible from anything Amazon might throw at you!
GROUP TRAINING CALL AND Q&A WITH MY ATTORNEY, AUSTIN NOWAKOWSKI
(Valued at $347)
AUSTIN NOWAKOWSKI, JD
SMALL BUSINESS AND AMAZON ATTORNEY
Be informed RIGHT AWAY about how to be a smart seller in this business, by protecting yourself legally as you build your empire. Learn the MUST haves when it comes to securing your business assets, such as Brand Registry, and how you can increase your peace of mind and decrease your fear of growth through following basic strategies to protect your business!
FREE ACCESS TO MY BRAND NEW COURSE GROWING WITHOUT EMPLOYEES: TRAIN AND RETAIN YOUR VIRTUAL TEAM
(Valued at $997)
Growing without Employees: Train and Retain your Virtual Amazon Team is a BRAND NEW course designed by yours truly, to help you design and build your own AMAZONIAN team and so much more! It’s also the HOLY GRAIL for helping you be efficient with your resources of energy, time, and money by keeping you focused on money making tasks for the fastest growth possible in your business. GWE is the ticket to helping you step into a CEO mindset right from the beginning, so that you can build your online empire like an entrepreneur who means business and is OVER treating their business like a hobby!
We'll be covering:
- Who to hire first on your team to free you up to be in your zone of genius more often and focusing on money making tasks!
- Where to look and how to find experts you can trust who can give you an incredible amount of freedom and joy in your Amazon business
- What exactly you should delegate to free yourself up for making the key critical decisions that only you as the “Decider” on your team can make
- How to cultivate an incredible Amazonian team culture where you work hard, have fun, and make history
- What to plan for financially when building your team so that you're clear on how much to invest in team to skyrocket your business and impact
- Creating my first 6 figure year would never have been possible without my own Amazonian team! If you're ready to grow your business, it's time to nail your roles, responsibilities and leadership!
1 ADDITIONAL X 45 MINUTE 1:1 COACHING CALL WITH RACHEL
(TO BE SCHEDULED DURING YOUR JOURNEY THROUGH THE GROUP PROGRAM FOR THE FIRST 5 PARTICIPANTS WHO REGISTER!) (VALUED AT $350)
ONLY FOR THE FIRST 5 PARTICIPANTS WHO REGISTER...
This is an additional, powerful session to experience laser-focused coaching with Rachel and be masterfully coached on your business building process. They won’t last and there is limited availability, so if you know this course is for you, sign up now.
The bonuses ALONE for this program come to a total value of $2,588. That's far MORE than the investment in the program itself. I want to make this a no-brainer for you!
“Cascadia makes complicated, boring topics like product testing and compliance with regulations and Amazon policy exciting and relevant to a seller. I saw Rachel speak in October and everyone was taking notes.I have personally benefited from her insider knowledge with some of my own clients where Amazon wasn’t providing clear communication.”
YES, I’M READY TO NAIL MY PRODUCT LAUNCH AND WORK WITH THE TEAM BEHIND AMAZONBASICS
Pay In Full $1,497 or 3 Payments of $597
THE TRUTH IS, TO GET RESULTS LIKE THIS HAS NEVER BEEN EASIER.
The tools that Amazon has given us to make a huge impact and generate unlimited income is BEYOND anything that’s ever existed. Now, a global market is at your fingertips.
So how would it feel to know you don’t have to worry about compliance or ignorance of Amazon stopping you from achieving every goal you have for your Amazon business?
You don’t know what you don’t know. I didn’t. That’s why I struggled and had to ask for help before I learned how to protect Amazon’s customers while I was responsible for the products Amazon itself sold.
If you are:
- An entrepreneur building your Amazon business
- Looking to develop and import your own products and build a brand
- Ready to feel confident in what you’re selling and know you can achieve 5-star ratings consistently
- Let go of your fear of getting shut down by Amazon or worse, hurting a customer, and get the support + do what it takes to make your dreams a reality
- Ready to protect your investment, reduce your risk, and build the business you’ve been dreaming of
Then I invite you to join me in this incredible group program.
Many courses can cost anywhere between $2K - $5K, without giving you information that’s really even actionable or truly relevant to your business.
They can leave you overwhelmed and confused, as to why you need to take certain actions or even how to take them.
Many group programs also include little NO 1:1 support, and you’re lucky if you get all of your questions answered.
What I’m offering you is a chance to go further, faster.
I have the Amazon experience, the compliance experience, and the selling experience to know what you don’t know you need to know - so you don’t have to learn that the hard way. I’m giving you the very best of what has me helping clients build dozens of new products to sell on Amazon THIS YEAR ALONE.
WHEN DOES THE PROGRAM BEGIN AND END?
Our course begins as soon as you register when the doors open February 1, 2018! You'll instantly get access to the Orientation Materials, plus lifetime access to my Ungating Course, my Benchmarking Toolkit and other amazing bonuses, some which have never been offered before! Right from the start in February, we'll have LIVE Orientation Calls taking place. Our first official training call will take place in March and the program will end in July. When joining our course, you’ll gain access to an incredible online community of Amazon experts, who are committed to supporting you in your business. The best part though, is that you’ll have the support that is truly needed to learn to master your compliance without coming out of one more group program feeling like something was missing and you failed to create to learn what you desired.
I'VE ALREADY GONE THROUGH OTHER COURSES AND HAVE EXPERIENCE SELLING ON AMAZON. WILL THIS COURSE WORK?
Absolutely - in our first launch of the course in 2016, we had a student who had launched multiple products already and was appalled at how little he knew about compliance. He ended up getting consultation on how to backfill the missing information and incorrect labels on his existing products.
The fact is that most courses out there are written by internet marketers, not by people who have experience at large corporations developing products to sell. This means that they can teach you effectively on what works to create a listing or talk to influencers, but some of these so-called "gurus" started giving advice to students after launching just a couple products at most! At Amazon, we launched products based on brand, and could launch up to a thousand products per month. There is no substitute for that level of experience - we've faced nearly every kind of failure you can think of - and we'll share that with you, so that you don't have to learn it yourself.
WILL ALL OF THE TRAINING CALLS BE RECORDED?
Yes they will! You will be able to be on the calls live + download and listen to each training call as many times as you want. The information provided on these calls will help you to master every part of your compliance process no matter where you are in the world or what you’re up to in your business. If you have questions, you can post in the Private FB Group or email my team at firstname.lastname@example.org.
WILL THERE BE A WAY FOR ME TO ASK QUESTIONS?
Absolutely! You’ll have the chance to experience laser coaching with me on every single training call during the Q&A section that takes place at the end. The FB group is also a community of highly engaged entrepreneurs and supportive Cascadia team members who will be contributing on questions and will support and teach you as well, and of course, you will be one of those entrepreneurs asking questions and getting answers. BOOM!
I JUST BEGAN MY BIZ; IS THIS COURSE RIGHT FOR ME?
Absolutely! Whether you’re just beginning your business or you’ve been in business a while and are concerned about the risk to your business that poor compliance brings, it is mandatory that you are able to master these compliance practices and protect your business from catastrophic failures. The focus on actionable steps, self learning, and training around Amazon business practices and structures is unparalleled, with crazy bonuses to help you go deeper in all needed areas of business and set you apart from other sellers while you create the business you desire.
I’VE BEEN RUNNING MY BUSINESS FOR A WHILE, BUT I’VE NEVER HAD A POLICY WARNING OR A CUSTOMS SEIZURE, IS THIS COURSE RIGHT FOR ME?
Very much so! You have been VERY lucky! Unfortunately, when something goes wrong with compliance, thousands are spent to relabel or to destroy product, or to hire a consultant to review your work and give guidance on how to reinstate your listing, or worst of all, to manage a recall or defend yourself from lawsuit. Compliance doesn’t go wrong all that often, to be frank, but when it does - it goes HORRIBLY wrong.
HOW IS YOUR PROGRAM DIFFERENT FROM OTHER GROUP COURSES?
One of the biggest differences is that this course is focused on policy and compliance both from a legal and laboratory approach that is traditional in the industry, AND from an Amazon focused approach that helps you realistically evaluate your challenges and options in handling them on Amazon.
Additionally, all of our site merchandising approaches are based on how Amazon attracts customers to its own products.
I AM CONCERNED THAT A GROUP COURSE WON'T BE ENOUGH TO KEEP ME ON TRACK.
This is completely fair - you know you best! If you feel that you need a 1:1 coach to get the most from your experience, you can work with one of our expert former Amazonians who worked in private brands. This is an investment of $4,997 for six months.
We also have a limited number of spots in our "Done for You" service. If you're interested in this, it starts at $1997/month to develop one product for you, and you need to apply for an interview before we proceed.