Introducing Cascadia Seller Solutions

A little about me, I received my MBA from Seattle University in December of 2010. I traveled to India and to China with SU sponsored study tours, with access to companies such as Microsoft, Boeing, GE, Times of India, Brother, Expeditors, Hero-Honda, and more. My specialty is international business and global operations management in a product regulatory context. For companies facing challenges in how to align their brand strategy and company tolerance for risk with their goals to go global or go into a new product line in an existing marketplace, I simplify the regulatory framework and can provide guidance on a reasonable approach with testing protocols, inspection procedure, and how to interpret a factory audit.

I have worked with numerous vendors and sellers who found global market access logistically feasible, but were overwhelmed by complex global regulations. Some who were able to understand the regulatory complexity were unable to find an appropriate contact at a lab to help them, or were unsure what a protocol, inspection, or quality audit was for. Of those who understood that, the process of managing the many PDFs and hand managing quotations and invoices was overwhelming and didn’t add value.  By far the greatest single non-tariff barrier to trade in today’s increasingly interconnected world is the complex landscape of mandatory 3rd party testing, warning labeling, certification, and registration.

My approach is based on a few key factors: 1) global equivalencies – many regulatory regimes will permit substituted testing (so, EU testing accepted for Canada) which can substantially lower costs; 2) elimination of individual evaluations – you set your risk tolerance, and align your testing program with your brand values, and then only evaluate testing that is a true exception to the pre-set goals you’ve already set up; 3) real-time information – I know that the longer you have to wait for results, the longer you aren’t able to solve the potential problem or the longer you’re waiting for approval to ship. I work with testing providers to achieve quick, reasonably priced results to meet your company’s needs.

Every company venturing into a new market, a new product line, or just looking to validate their current products in light of constantly changing regulations can benefit from a practiced eye. With my help, you can achieve global market access: your brand, your risk profile.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” – Teddy Roosevelt

About the Author
Rachel Johnson Greer is a global business strategist who specializes in helping entrepreneurs increase their internet product sales, curate their brand image online and avoid catastrophic legal threats. After getting her MBA in international business at Seattle University, she spent nearly a decade at Amazon working in product development. Since then, Rachel has founded companies that reached both multi-six figure and multi-seven figure growth in under three years.

As a business coach, she supports clients in everything from international product expansion to 4x-ing their sales through online retailers. Rachel is frequently sought out by the media and has appeared on the Today Show, CNBC, Business Insider, The Wall Street Journal and Bloomberg. When she’s not working with clients, she’s scaring friends at parties with stories about the most problematic online products she’s found in their homes. She lives in Seattle, Washington.

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