Innovators: compliance for Kickstarter

So, you’re on Kickstarter, you’ve come up with a really neat idea, and you want to start production now that you’ve gotten funding. You’ve found a good lawyer, you’ve got your CPA, you’ve found a Customs broker, and you’re ready to start production! But how do you decide which producer should mass produce your product? Do you have the funds to go to China? You choose then what suppliers you want to talk to, and the first thing they ask you is what your specifications are, and what regulations you want them to comply with. How are you supposed to know? This is the point at which you need to engage a testing lab, a product safety lawyer, or a product compliance consultant such as myself.

Amazon Policy & Compliance Course by Cascadia Seller Solutions

Some examples of products where you would want support from a product compliance consultant:

  • 3D fabric printer (Flammable Fabrics Act, fiber labeling)
  • A reinvented bike helmet (CPSIA)
  • Biodegradable bag (FTC claims verification for the term “biodegradable”)
  • Electric knife alternative (FDA food contact substances)
  • Doll with natural hair (CPSIA, FHSA)
  • Large pillow (state stuffing law labeling)

In addition to the mandatory requirements, there are many products that can result in potential safety claims which may not have mandatory standards, but have voluntary industry standards that are typically followed in the industry. You may also want to vet the suppliers before making your choice, and inspecting the shipments before you take ownership to ensure that you are truly getting the product you were expecting to mass produce.

Product compliance.

About the Author
Rachel Johnson Greer is a global business strategist who specializes in helping entrepreneurs increase their internet product sales, curate their brand image online and avoid catastrophic legal threats. After getting her MBA in international business at Seattle University, she spent nearly a decade at Amazon working in product development. Since then, Rachel has founded companies that reached both multi-six figure and multi-seven figure growth in under three years.

As a business coach, she supports clients in everything from international product expansion to 4x-ing their sales through online retailers. Rachel is frequently sought out by the media and has appeared on the Today Show, CNBC, Business Insider, The Wall Street Journal and Bloomberg. When she’s not working with clients, she’s scaring friends at parties with stories about the most problematic online products she’s found in their homes. She lives in Seattle, Washington.

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