Getting Ahead of an Amazon Audit: Jewelry Category

Many sellers were taken by surprise when Amazon started auditing the jewelry category in 2013.

According to David Utter : “At issue currently are the requirements of jewelry sellers to adhere to selling authentic items. The forum discussion in question looked at how one seller of sterling silver jewelry picked up an October 2013 suspension, reportedly over “detail pages” not matching the items being listed on them.”

One really great resource was put together by an Amazon Seller on the Seller Forums.
Where does all this auditing come from? First, the Federal Trade Commission regulates the labeling and advertising of jewelry to ensure that consumers buy what they think they’re buying.

More importantly, however, there have been high profile cases of retailers failing to protect customers, such as this lawsuit against JC Penney. Other class action lawsuits have been filed or are pending.

Amazon puts customers above all else, and that includes sellers. If a customer can rightfully claim that the jewelry they ordered had elements such as heat treating or rhodium coating that were not disclosed on the product detail page, then even if it was an inadvertent mistake, the seller will pay the price.

What can you do to stay ahead of Amazon and prevent takedowns?

  1. Vet your suppliers. They should be able to provide import certificates and independent laboratory product testing reports upon request
  2. Randomly audit your inventory, particularly those items from smaller suppliers who may not do their own testing as frequently
  3. If you aren’t sure of the quality of the precious metal or gemstone, downgrade the quality listing, and delight the customer with a better than expected product.

For help with finding a reputable testing lab and ongoing support managing your catalog, or to handle a jewelry audit suspension, please contact us!

About the Author
Rachel Johnson Greer is a global business strategist who specializes in helping entrepreneurs increase their internet product sales, curate their brand image online and avoid catastrophic legal threats. After getting her MBA in international business at Seattle University, she spent nearly a decade at Amazon working in product development. Since then, Rachel has founded companies that reached both multi-six figure and multi-seven figure growth in under three years.

As a business coach, she supports clients in everything from international product expansion to 4x-ing their sales through online retailers. Rachel is frequently sought out by the media and has appeared on the Today Show, CNBC, Business Insider, The Wall Street Journal and Bloomberg. When she’s not working with clients, she’s scaring friends at parties with stories about the most problematic online products she’s found in their homes. She lives in Seattle, Washington.