Imagine your situation – you have been selling in dietary supplements for the past few years. It’s one of the few strong and viable US-based private label businesses out there.
And now, you’ve received a notice from Amazon saying you need to submit your GMP certificate or a COA to be permitted to sell the products that you HAVE BEEN selling for two years. WHAT GIVES??
What Amazon is doing is cleaning up the “Grandfathered In” brands that were already in Dietary Supplements when they closed the subcategory last year. It’s now thousands of dollars to apply, and anyone new has to apply to be ungated with exactly these documents.
So, you ask your supplier – can you give me a COA and a GMP certificate? And they say, great! yes! Here you go. You happily submit to Amazon, assuming that you’ll be able to go on your merry way.
Instead, you’re blindsided again:
Greetings from Amazon, Thank you for your interest in selling in the Dietary Supplements category. Unfortunately, you do not meet the criteria to list products in this category. For more information on about what products you can sell on Amazon, search “Categories and Products Requiring Approval” in Seller Central Help. Due to the proprietary nature of our business we are unable to disclose specific information about our reasoning for decline as it could compromise the application process. You are welcome to reapply at any time with new documentation. This doesn’t necessarily reflect poorly on you or your seller account. We evaluated the information you provided and it did not pass our approval process. We appreciate your understanding; be aware that our decision regarding this matter is final. Please let us know how we did. Were you satisfied with the support provided?
Struggling to get approval in Dietary Supplements?
Unfortunately, we’re seeing a lot of this lately, and have been working with companies struggling to get approved in dietary supplements ever since the subcategory was gated.
A COA is a Certificate of Analysis. It’s essentially a way for Amazon to see at a glance that the factory that you source from is testing regularly, under the conditions specified in standards and regulations appropriate to that product.
A GMP certificate stands for Good Manufacturing Process certificate. These are the guidelines that control authorization and licensing for the production and distribution of food, drugs, and dietary supplements in the US.
Quite frankly, if your supplier can’t provide these correctly – RUN AWAY!! That’s a lawsuit waiting to happen.
As far as what to do now – you need to work with someone who can help you understand what’s needed on Amazon’s side and get back to selling. We specialize in policy and compliance on Amazon, and know exactly what Amazon is looking for. We regularly review documents for our clients and give them feedback on what is missing, or whether we think the documentation is so bad, they should ditch their supplier entirely.
We’d love to help you get back up and running, selling your dietary supplements on Amazon. Would you like our help?