If you're not on Amazon right now... you need to be.
Amazon is hiring 100k new employees to keep up with demand.
Last week, before school was canceled in the Seattle area, I was asked by a reporter whether Amazon would be negatively impacted by the effects of the novel coronavirus and the disease it causes, COVID-19.
I stated then that I thought that Amazon would do very well in spite of this because of how much demand was being driven by consumers not wanting to go out into the community, rather, having items delivered directly to them.
Now that schools are closed, bars and restaurants are closed, and any unnecessary movement is requested to be restricted, Amazon is unable to keep with the volume of demand. They are now planning on hiring another hundred thousand employees to keep up the demand. Many sellers are reporting that their numbers are looking the same as they look in Q4, nothing like what it normally is in March.
The novel coronovirus that causes COVID-19 is expected to continue to cause disruptions until a vaccine is discovered
With the announcement today that more retail locations are closing for large retailers such as Nordstrom, Macy’s, H&M and others, it is more important than ever that you have a well built out website and Amazon presence. According to the Washington Post, experts agree that the social distancing practices that we are currently following will need to be continued for months, not weeks.
No one truly knows how long this will take, because there isn’t widespread testing happening in the United States. It took about two weeks for South Korea to enact strict measures that reduce the number of infections, but it took China nearly two months to get past their crisis peak. And in both of those countries, significant government resources were put into finding and quarantining sick patients, who were found through extensive testing.
The CDC (Center for Disease Control) has stated that there should be a ban on Gatherings of more than 50 people for at least eight weeks. This will further limit the access of consumers to stores. Because the virus is so contagious, it is expected to eventually infect 40 to 70% of the world’s population over the coming year until a vaccine is made available. There may be additional spikes and valleys as countries taper off restrictions, realize cases are going up again — and increase restrictions.
Throughout all of this, delivery will continue to be one of the safest ways to order goods.
It is very easy to disinfect a delivered box before opening it, while it is quite difficult to disinfect items bought at the store
Human coronavirus viruses can last for quite a long time. According to Medical News Today, the human coronavirus can last up to 28 days under very specific conditions, but typically persist quite a bit less time than that.
Human coronaviruses can remain infectious on inanimate surfaces at room temperature for up to 9 days. At a temperature of 30°C [86°F] or more, the duration of persistence is shorter…They conclude that agents, including hydrogen peroxide, ethanol, and sodium hypochlorite (a chemical in bleach), quickly and successfully inactivate coronaviruses.
Especially for high-risk patients, or people who have underlying health conditions, it is critical that they be able to disinfect products as they come into their homes.
Items delivered in a box can be much more easily disinfected before being touched. Because they are delivered, the user can wipe them down with a disinfectant while wearing gloves, before ever touching or opening the items in the box. This makes delivery the safest method of getting product to people until there is a vaccine available, even if the packers and delivery drivers have potentially been exposed or are sick.
Sales are up for all food brands, who are struggling to remain in stock
As you might imagine, our clients who have food or other consumable products are currently doing very well. Here is an example from a company we manage that makes protein bars, and a company we manage that sells disposable underwear.
You can immediately see the effect of people buying online, in some cases because they have been told to prepare and have at least 30 days of food on hand, but in other cases because it’s so difficult to get these products in the store as many stores are out of stock of critical staple items.
Sales are also up for other sellers, who are selling items unrelated to COVID-19
It’s not just sellers who are selling food and consumable items who are seeing a significant uptick in sales. Another client who sells household textiles has seen a significant increase in purchases as has another client who sells in camping and outdoor gear.
For both of these clients right now is not their peak season, but they’re getting sales as though they already are in their peak season.
Why you need to manage your brand on Amazon
While I think that it has been made very obvious that selling on Amazon, as well as making your product available on your own website, is absolutely essential at this time, what may not be as obvious is the importance of managing your brand yourself, or working with a trusted selling partner.
If you simply allow your distributors and their customers to sell on Amazon for you, they will often damage your brand without you even realizing it.
We just started selling a brand through our own Amazon store, and found that close to half of the reviews are negative, not due to the product itself, but due to issues such as packaging, or an accurate descriptions, or various issues that have nothing to do with the product, but have to do with the marketing of the product.
By not taking ownership of the content in their Amazon store, this brand has irreparably damaged multiple items that they sell online by having two and a half or three stars for those items. In the worst case scenario, some items have only two stars.
If customers are looking for options to buy, they’re certainly not going to buy items that have a 2-star rating.
How can Cascadia help you sell on Amazon?
So, you need to manage your Amazon account, but perhaps you do that by working with a trusted selling partner, or by working with an agency to help you manage it, or by hiring an employee to manage your Amazon account.
In each of these situations, Cascadia Seller Solutions has a program for you.
- We have our own Amazon account in which we manage multiple brands
- We also manage other accounts, from just advertising or ad hoc hourly support all the way to full account management
- We also now offer a program to recruit, train, and retain a dedicated employee to support your Amazon business.
We were finding that for many companies, especially small businesses, they do not have the time to recruit and train an Amazon focused employee, not just because of the time and amount of effort involved, because they actually don’t know what the employee would need to learn in order to be successful selling on Amazon. And, especially during the stress and uncertainty right now with other channels, they don’t have the time to learn Amazon quickly enough to get products up and benefit from the current delivery heavy environment.
If you are interested in learning more about the ways that we help brands get on to Amazon and manage their brands on Amazon, just send us a inquiry form below and we will get back to you immediately! We are so confident that you will be successful, for the next four weeks only, we are offering a delayed kickoff fee to help brands get up to speed as quickly as possible.
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