Innovation is the cornerstone of American business.
Hulu recently put the entire series of Shark Tank up and I’ve been binge watching.
Side note, Kevin O’Leary is my favorite shark because he’s so focused and determined to achieve his goals. I can appreciate that approach! I have a dream to have a product business that would make Kevin O’Leary offer a non-royalty/close to valuation deal.
One of the things the Sharks bring up regularly with small entrepreneurs making claims is “have you tested that?” Whether it’s diet products, medical devices, or products with potential liability concerns, the Sharks didn’t want to take a risk on a product where the presenter couldn’t address their concerns about compliance.
So, if you’re a young entrepreneur trying to start a product business and using KickStarter or Indigogo, or some other method of launching your product, how do you handle compliance?
Download your Guide to managing your Supplier
Everything you need to protect your investment and business when sourcing your own products!
Let's visualize this from the start...
So, you’re on Kickstarter, you’ve come up with a really neat idea, and you want to start production now that you’ve gotten funding.
You’ve found a good lawyer, you’ve got your CPA, you’ve found a Customs broker, and you’re ready to start production!
But how do you decide which producer should mass produce your product? Do you have the funds to go to China?
You choose then what suppliers you want to talk to, and the first thing they ask you is what your specifications are, and what regulations you want them to comply with. How are you supposed to know?
This is the point at which you need to engage a testing lab, a product safety lawyer, or a product compliance consultant (such as Cascadia).
Have burning questions?
WE HAVE ANSWERS! Join our weekly LIVE "Ask Me Anything" session every Wednesday at 10am EST.
Some examples of products where you would want support from a product compliance consultant:
- 3D fabric printer (Flammable Fabrics Act, fiber labeling)
- A reinvented bike helmet (CPSIA)
- Biodegradable bag (FTC claims verification for the term “biodegradable”)
- Electric knife alternative (FDA food contact substances)
- Doll with natural hair (CPSIA, FHSA)
- Large pillow (state stuffing law labeling)
3D fabric printer
For an interesting innovative product like this, you would want to ensure that you comply with FTC regulations (Federal Trade Commission), as well as the many state regulations requiring labeling on fabrics if you plan to add any filling.
A reinvented bike helmet
The CPSC (Consumer Product Safety Commission) manages regulations as set by Congress in the Consumer Product Safety Improvement Act (CPSIA). Along with many children’s products, the CPSC requires safety regulations for certain types of personal protective equipment (PPE), such as bicycle helmets.
Performance claims are regulated by the FTC in general, but there are also many local regulations and requirements about what biodegradable labels mean and to what standard your product has to be tested to achieve the “biodegradable” claim.
Electric knife alternative
While there are no mandatory electrical safety regulations in the US, there are many voluntary standards that are not just a good idea to follow, they could possibly invalidate your product liability insurance in the case of a lawsuit/claim if you don’t have them. There is also the possibility of an OSHA (Occupational Safety & Health Association) violation if something lights on fire, etc.
Further, the FDA (Food & Drug Administration) regulates all surfaces that come into contact with food. These are called “indirect food additives” because they can be absorbed into the food, and then make the food unhealthy or potentially dangerous to human health.
Doll with natural hair
The CPSC is most famously occupied with enforcing regulations on children’s products, particularly toys. Dolls would be generally considered toys, if they are targeted towards children (defined as under the age of 14).
However, if this is a collectible doll with natural hair with fine quality accessories and more, it may actually be considered an adult collectible. To do this, the packaging and labeling, both physically and online, needs to include a clear 14+ label on the front face, and in the age grading section of your Amazon listing.
A large pillow will have much the same requirements as any fabric based product – the FTC regulations fiber claims, of course.
But the more interesting regulations for stuffed or upholstered articles is at the state level. The approach that I’ve taken in the past is to register with California (you should register with your state if you’re in one of the 20+ states that regulate filling) with BEARHFTI (Bureau of Electronic and Appliance Repair, Home Furnishings, and Thermal Insulation).
Other liability concerns
In addition to the mandatory requirements, there are many products that can result in potential safety claims which may not have mandatory standards, but have voluntary industry standards that are typically followed in the industry.
You may also want to vet the suppliers before making your choice, and inspecting the shipments before you take ownership to ensure that you are truly getting the product you were expecting to mass produce.
Is your product safe and legal?
Schedule your compliance consultation TODAY with our Senior compliance expert, Susanne King!
- An Exciting Addition to Amazon’s Marketing Options in 2020, Where Should Amazon Live Go In 2021?
- An Open Letter to Amazon Compliance
- Happy Holidays from Cascadia Seller Solutions
- Amazon Has a Fraud Problem – Choose Your Service Providers Wisely
- Amazon is Conducting the Next Big Social Selling Experiment… Here’s How.