The Infringer and the Infringed: Why You Need to Master IP on Amazon
Coca-Cola was sold in every state in the US by 1900. As its popularity grew, so did the competition. Simple bottles made it easy to copy the shape and even
Seller Performance
Protecting Your Brand on Amazon
Your listings are humming along happily on Amazon, you have your enhanced marketing content working for you, POs are coming in nicely, and you have limited chargebacks. Then you start
Amazon Gets Serious About Account Suspensions for Review Manipulation
A funny thing happened at Cascadia today. Our phones started blowing up early in the afternoon, and that often means only one thing: Amazon did something. The conversation was strangely
Compliant use of Feedback Genius
In recent weeks, Amazon has been enforcing various aspects of the newly released Seller Code of Conduct Principles. In our experience, once Amazon starts a particular approach for enforcement, this
What is SPRING PEAK?
Most people in the retail industry are familiar with the concept of “Peak Season,” which is the influx of product into US distribution and fulfillment prior to the holidays, in
Choosing a Product’s Material for Manufacture
At Cascadia, we have many clients who come to us at a loss as to how to choose the appropriate materials for their product. It is quite common for people
The Safety Dance
Do I need a safety program? What’s a safety program? If you’re currently a seller on Amazon.com, you may have at one time already received a Safety Notice from Amazon
Updates to the Performance Dashboard
Back in August, Marell, Susanne, and I were honored to be guests at a ScannerMonkey member event Seattle after the Women’s Conference. We were told then that Amazon was planning
Mad about Amazon’s new product review restrictions?
No, I’m not mad, bro Today Amazon issues a few statements regarding the use of product reviews. The first was a public press release made by Chee Chew, VP of
Part II: Beware of New “Safety Incident” Performance Notifications – STILL!
Well, I wish I had some happy news where the spate of recent “Safety Incident” Performance Notifications is concerned… but I don’t have many answers at all! I do have