What is a virtuous cycle? For Jeff Bezos, the virtuous cycle is that great customer experience leads to more traffic, which means more sellers want to be on the platform, meaning more selection, so there are more customers there to experience the great products the platform is offering. As this flywheel turns, it’s then possible … Read more
In October 2015, Eric Schmidt responded to reporter questions about Amazon’s dominance in consumer search. “People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon,” Google’s executive chairman said during a speech in Berlin this week. “They are … Read more
At Cascadia Seller Solutions, we specialize in helping sellers with their own brands to succeed on Amazon, whether you are starting from scratch, or you have been experiencing performance issues on Amazon (IP infringement, complaints about authenticity, or used sold as new, for example). Our consultants are all former Amazonians, five of whom worked Amazon’s … Read more
Product Inspections are a must for every importer or private labeler/contract manufacturer. It is possible to outsource to independent inspectors, but typically we at Cascadia only work with accredited laboratories to perform product inspections. In China, SE Asia, India, and Indonesia, we charge $309/man day flat rate, with a nominal travel surcharge for factory locations … Read more
Last Fall, Cascadia’s founder and Private Label expert, Rachel Greer, participated in a webinar on how to effectively manage Private Label selling risks. Our friends at EcomEngine summarized the session here, for your reading pleasure.